SEO stands for Search Engine Optimization. It's the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. The goal of SEO is to increase the visibility of your website, drive organic (non-paid) traffic, and ultimately, attract more potential customers or visitors.
Here's how SEO works:
Keyword Research: It starts with researching the keywords and phrases that your target audience is using to search for information related to your business, products, or services.
On-Page Optimization: This involves optimizing various elements on your website such as meta tags, headings, content, and images to make them more relevant to your target keywords. It also includes improving the overall user experience and ensuring your website is mobile-friendly.
Off-Page Optimization: This involves activities done outside of your website to improve its search engine rankings. This includes building high-quality backlinks from other websites, social media promotion, influencer marketing, and other strategies to increase your website's authority and trustworthiness.
Technical SEO: This focuses on optimizing the technical aspects of your website, such as improving site speed, fixing broken links, optimizing URL structures, and making sure your website is easily crawlable and indexable by search engines.
Content Creation: Creating high-quality, relevant, and engaging content is crucial for SEO. This includes blog posts, articles, videos, infographics, and other types of content that provide value to your audience and help answer their questions or solve their problems.
Monitoring and Analysis: SEO is an ongoing process, and it's important to continuously monitor your website's performance, track keyword rankings, analyze traffic data, and make adjustments to your SEO strategy as needed to improve results.
Overall, SEO is about making your website more visible and accessible to both search engines and users, ultimately driving more organic traffic and improving your online presence.
For the basic of how you can make SEO work for your store, please see this module in Kajabi: