When you are setting up your store, you want to make sure you are doing everything possible to avoid a Google Merchant Center suspension.
If your store is suspended, it can be a frustrating process to get it unsuspended.
We've put together a helpful list of what you can do to minimize your chance of a suspension.
Inaccurate Information Across Different Platforms
This could include addresses, names, phone numbers, billing addresses, etc. You want to make sure everything matches.
Website
Social Media
Google Merchant Center
Google Ads
Google My Business
Shopify Settings
Lack of Trust From Google
No social media presence
Stock images on website
Generic About Us page
No phone number/ email presence on website
Contact Us page is not easily visible on website
Weak branding on website
No reviews on website
No trust badges on product page
Virtual address used (only exception is if you’ve used virtual address to incorporate LLC)
Remove any P.O box numbers (you can keep suite or bldg #)
Policies Set Up Incorrectly
Broad policies
Necessary policies missing from website
Copy/paste policies from other websites
Discrepancies between policies on website and policies on Google Merchant Center
Shipping policy transit times exceeding 10 business days (Google will assume you’re dropshipping)
Shipping times on website policy and GMC policy must be under 10 business days
Unrealistic / Misleading Information
Product compare at prices (Google considers this as misleading to customers)
Sitewide coupons
Misleading inventory quantities (1000 items in stock on Shopify backend)
Poor Website Experience
Broken links
Empty collections
Blurry images
Bad user exeperience
Very large images
Broad contact us page
No hyperlinks on emails/ phone numbers
Missing necessary contact info
Business address
Phone number (business hours included)
Email address
LLC, DBA (if applicable)
You can find all of the course modules on GMC suspensions here: