There are four fundamental guidelines that you need to consider when choosing your niche:
There is at least one primary product that sells for over $3,000
There are over 10 secondary products that would fit in your store that sell for over $1,000
Your primary product has a search demand greater than 20,000 per month
At least 10+ secondary products have a search demand greater than 3,000 per month
You can view all videos and course materials related to Niche Selection here:
Common Questions
What does search demand mean?
Search demand means the number of people who search for a product type in a given month in your target market. e.g. there are 22,000 searches in the US for treadmills every month.
How do I find products to sell in a niche?
We have multiple resources for you to find products in the module called Niche Goldmine.
These include:
1,500 Product Ideas that Cost Over $1,000+
100x High Ticket Stores Doing Over $100,000+
Brook's Top Recommended Niches for 2024
Should I still choose a niche if most products require professional installation?
There's no reason not to since you can purchase those services. In fact, it might be a barrier entry to other people considering the same niche.
The niche I'm interested in seems crowded.... should I still choose it?
Don't be scared of competition! As long as the search demand exists, you can be confident that there are enough people looking for these products to buy.
That and by going through this course and implementing the strategies we teach, you can become one of the top stores in your niche.